Gross margin and markup
Distinguish gross margin from markup when comparing a selling price with product cost. Both percentages use the same profit but different denominators.
Estimate how many units of one product must sell to cover fixed costs. Use the same accounting period for all fixed costs.
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Shows the minimum whole units to break even. It does not guarantee sales or calculate months to recover an investment.
Uses one product, one period, a fixed selling price and fixed variable cost per unit. Do not add monthly rent or other fixed expenses again to unit costs. Fees that vary with sales belong in variable costs. Rounds up to whole items; does not guarantee buyers or calculate months to recover a one-time investment.
Contribution per item is selling price minus variable cost. Break-even units divide fixed costs by that contribution and round up to a whole unit.
Variable costs increase with each sale, including relevant per-item transaction fees. Fixed rent belongs in fixed costs and should not be counted again in every item.
Price and per-item cost are assumed constant, and nonpositive contribution cannot cover positive fixed costs. This is not investment payback time and does not guarantee customer demand.
References:SBA: break-even and contribution formulas
Estimate how many units of one product must sell to cover fixed costs. Use the same accounting period for all fixed costs.
Start with fixed costs for one period (twd), then fill the other relevant fields in the units shown. The field hints explain the required format and examples.
Contribution per item is selling price minus variable cost. Break-even units divide fixed costs by that contribution and round up to a whole unit.
With TWD 30,000 fixed costs, a TWD 200 selling price and TWD 80 variable cost, each item contributes TWD 120. Break-even requires 250 units.
Variable costs increase with each sale, including relevant per-item transaction fees. Fixed rent belongs in fixed costs and should not be counted again in every item.
Price and per-item cost are assumed constant, and nonpositive contribution cannot cover positive fixed costs. This is not investment payback time and does not guarantee customer demand.
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